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IDC Report Says Green Technology Is More Than a Passing Fad

04.11.2007 09:10

Green technology is a growing concern that is significantly affecting the buying decisions that IT executives are making, both now and in the future. At least, that's one of the conclusions being drawn from a recent survey that was conducted by the analyst firm IDC.

In the survey, IDC asked executives at American businesses how green technology is impacting their buying decisions. 80% of the survey respondents said that 'Green IT' is growing in importance for their organization, and 43% said they consider a vendor's "greenness" when selecting their suppliers.

It is clear that companies are putting a heavy emphasis on "greenness"; one half of the survey respondents claim that "reducing their organization's environment impact" was important or very important to senior management. And 81% identify green products' ability to reduce operating costs as the most important reason for considering a supplier's greenness.

From energy efficiency to ease of recyclability, a product's greenness is becoming a more important economic component in the IT buying equation. "The spread of Green IT continues as organizations gain a better understanding of the benefits of going green," said Frank Gens, IDC's senior vice president of Research. "Once a distant afterthought, economic advantages, including reductions in operational costs, are driving Green IT adoption."

IDC's survey findings came from the analyst firm's Enterprise Panel members - an online community of IT and line-of-business professionals who influence the technology-related investment decisions of their organizations.

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